The picturesque and scenic view of the azure blue sea and gorgeous sandy beach with the cool breeze rustling through the swinging coconut tree is the ‘backdrop’ of Primula Beach Hotel.

An international class business hotel and established in 1984, this acclaimed hotel is one of the famous landmarks in Kuala Terengganu because of the uniqueness of it’s beach front location that is just a stone’s throw away from the business hub and places of attractions in town.

In line with the rich heritage of Terengganu, the design of the 248 rooms is vernacular in nature with cleaner lines and a touch of contemporary feel; each with it’s own attached balcony overlooking the awesome South China Sea. The colour schemes further emphasize the coziness, richness and comfort level of the guest room.


The hotel also showcases several restaurants and lounges serving delicious local, western and fusion cuisine. Leading from the lobby the newly renovated Bayu  Restaurant now has a fresh new contemporary style which in itself enhances the rich Terengganu heritage. Besides serving one of the best buffet meals in town, this outlet offers an amazing array of local and continental a la carte and buffet cuisine. While dining, relaxing and enjoying a view of the shimmering blue sea.

With 10 function rooms and a large convention hall that can easily be converted to fit in from 5 to 1200 guests, this hotel also has the reputation for hosting many functions ranging from international conventions to seminars and fantastic wedding receptions to launching of branded products. Primula Beach Hotel is also first choice as the royal caterers to the ruling Sultan of Terengganu. Adjacent is the Anjung Bistro. A delightfully informal open concept bistro that offers all-day dining of authentic Asian dishes with a fantastic view of the beach and sea and that’s not all! The Kuala Kopi Lounge with WIFI access, provides an appealing ambience for those who enjoy a special tête-à-tête with friends or would like to unwind and surf the internet over a drink and a light snack. Nowhere can you find local coffee served in so many different ways to suit your different moods!

The Primula Beach Hotel is an ideal location for business meetings, seminars, conferences, conventions and wedding reception. Step into the impressive pillarless Gamelan Convention Hall and you'll know why it has been the choice venue for many prominent conferences and meetings being second to none in Terengganu with a seating capacity of up to 1200. For a smaller occasion, there is a choice of 10 other rooms fitted with audio visual equipment that you may need for your function. Rest assured our team of dedicated experienced conference service staff can make your function a stress-free and efficient affair.

Primula Beach Hotel proximity to the sea ensures water sports enthusiasts to enjoy jet skiing, water skiing, windsurfing, canoeing and snorkeling. The tranquil surrounding of resort, is ideal for relaxation, picnics, swimming and snorkeling. The less active individuals can sunbathe on the sandy white beach and give thanks for nature’s endless beauty. Besides its scenic beaches, where most guest check in and choose to stay put, Kuala Terengganu in the east coast of Peninsular Malaysia is known for its attractive handicrafts, notably silverware, batik and songket. Embark on an advantage tour to take in the local sights and sounds.

With it’s ever efficient management system, Primula Beach Hotel offers an intriguing assimilation of the old world charm and modern technology, thus providing guests with a rare enchantment that promises a truly memorable occasion.